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Ministry of Commerce Launches Seven New Interventions Under Export Promotion Mission (EPM)

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In a significant move to strengthen India’s global trade footprint, the Ministry of Commerce and Industry has launched seven additional interventions under the Export Promotion Mission (EPM). The initiative aims to enhance export competitiveness, support domestic industries, and accelerate India’s journey toward becoming a major global manufacturing and export hub.

The latest interventions focus on improving infrastructure, boosting sector-specific exports, supporting MSMEs, and simplifying export procedures.

What is the Export Promotion Mission (EPM)?

The Export Promotion Mission (EPM) is a strategic government initiative designed to:

  • Increase India’s overall exports
  • Improve ease of doing export business
  • Strengthen manufacturing capabilities
  • Provide targeted support to priority sectors
  • Enhance India’s global supply chain participation

The mission aligns with the broader objective of achieving higher export targets and promoting “Make in India” products internationally.

Key Highlights of the Seven New Interventions

The newly launched measures aim to address structural challenges faced by exporters and improve trade efficiency. Some of the key focus areas include:

1. Sector-Specific Export Support

Targeted interventions are being introduced for high-potential sectors such as electronics, pharmaceuticals, textiles, and engineering goods to increase their global competitiveness.

2. Strengthening MSME Export Capabilities

Special support mechanisms are being introduced to assist Micro, Small, and Medium Enterprises (MSMEs), which contribute significantly to India’s exports. These measures aim to improve access to credit, technology, and global markets.

3. Trade Infrastructure Development

Improving logistics and port infrastructure remains a major focus area. Enhancing trade-related infrastructure will reduce export costs and improve turnaround time.

4. Market Diversification Strategy

Efforts are being made to expand India’s presence in new and emerging international markets, reducing dependency on a few traditional trade partners.

5. Digital Trade Facilitation

Simplifying export procedures through digital platforms is a priority. Automation and digital integration aim to reduce paperwork and speed up export clearances.

6. Export Financing Support

Financial assistance and risk mitigation tools are being strengthened to support exporters in managing global trade uncertainties.

7. Capacity Building and Skill Development

Training programs and advisory services are being expanded to equip exporters with knowledge of international standards, compliance requirements, and market intelligence.

Why This Move Is Important

India has been working toward increasing its export performance amid global economic challenges. These additional interventions under the EPM are expected to:

  • Enhance export growth
  • Improve India’s ranking in global trade indices
  • Increase foreign exchange earnings
  • Create employment opportunities
  • Boost domestic manufacturing

With global supply chains shifting and trade dynamics evolving, strengthening export infrastructure and competitiveness has become crucial.

Impact on Indian Businesses

The seven new interventions are expected to provide relief and opportunity to exporters facing:

  • High logistics costs
  • Compliance challenges
  • Limited access to global markets
  • Financial constraints

By addressing these issues, the government aims to create a more supportive ecosystem for exporters, especially MSMEs and emerging sectors.

India’s Long-Term Export Vision

The Export Promotion Mission is part of India’s broader economic strategy to:

  • Achieve higher merchandise and service export targets
  • Strengthen self-reliance while integrating globally
  • Build resilient and diversified supply chains

With sustained policy support and industry collaboration, India aims to position itself as a reliable and competitive global trade partner.

Conclusion

The launch of seven additional interventions under the Export Promotion Mission reflects the government’s proactive approach to strengthening India’s export ecosystem. By focusing on infrastructure, digitalization, financing, and sector-specific growth, the initiative is expected to enhance India’s global trade performance in the coming years.

As global trade conditions evolve, such strategic measures will play a vital role in shaping India’s export-driven growth story.