Consumer goods giant Procter & Gamble fined i

Beijing: Consumer goods giant Procter & Gamble has been fined against its false advertisement for its Crest tooth paste brand. For this fault they are required to pay $1m (£662,876) in China. Shanghai regulators said that P&G had overstated the effects of the toothpaste in a TV advertisement by featuring a popular Taiwanese talk show host. Images in the advertisement are said to be digitally enhanced to motivate customers with whiter teeth. This giant fine is the aftereffect of the o...